Book Description
A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.
Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains th…
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Tags: Business, Internet, Marketing, That, Website., Works, Your
February 7th, 2010 at 8:16 pm
I don’t give good reviews lightly but I’m going to have to make an exception in this case.
At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.
What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.
My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this “Right way” range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.
Buy with confidence – it’s good, easy to understand and up to date.
Justin Lusty
February 7th, 2010 at 11:08 pm
As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.
This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.
Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress … and, most importantly, you’ll end up with a website that delivers a return on your investment.